Tag Archives: social media

Take Control of Your Personal Brand

Surely, we will eventually see that we will have to relinquish more and more control over our personal brands (as is already the case with corporate brands), but right now, each of us has an amazing opportunity to shape the future of those brands – to shape the structures, connections and flows of information around our brands. Right now, we can be the architects the rivers of influence and information that flow into and shape our personal brands… are you taking advantage of one of the most important opportunities of your lifetime? Continue reading

Posted in Career, Personal Branding | Tagged , , , , | 1 Comment

All Marketers Are Liars

I just finished Seth Godin’s book “All Marketers Are Liars” I gotta say, it wasn’t particularly moving… If you are a newly-minted marketing professional, it is a great starting point… Godin talks about the power of “telling authentic stories that … Continue reading

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Social Media – Internal vs. External

In the longer term, however, I believe that promise of co-creation and co-innovation will deeply permeate corporate culture, eventually leading to the emergence (and re-definition) of new corporate structures that will be self-assembling (perhaps on a project basis) and will be able to tap much more effectively into their “employee’s” innate passions and abilities. Continue reading

Posted in Career, CrowdSourcing, Social Business Design, Wisdom of the Crowds | Tagged , , , , , | 1 Comment