Tag Archives: marketing

Marketing Strategies vs. Tactics – What’s the Difference?


Over the course of my career, I’ve seen a number of people (marketing folks included), struggle in understanding the difference between “marketing tactics” and “marketing strategies.” For me, the difference goes well beyond the understanding that the strategy is the … Continue reading

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Attract & Advance: 2 Key Roles for Content in your Marketing Strategy


Download my free whitepaper to learn about the 2 key roles that your brand’s content should play in your marketing strategy.   Download Now: Attract & Advance: 2 Key Roles for Content in your Marketing Strategy (PDF)   Introduction: The … Continue reading

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All Marketers Are Liars


I just finished Seth Godin’s book “All Marketers Are Liars” I gotta say, it wasn’t particularly moving… If you are a newly-minted marketing professional, it is a great starting point… Godin talks about the power of “telling authentic stories that … Continue reading

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