Category Archives: Uncategorized

Marketers should study cognitive neuroscience‚Ķ


Due to advancements in imaging and experimental technologies, cognitive neuroscience is currently undergoing a renaissance in which our understanding of the way the mind works is growing very rapidly on a yearly basis. That same understanding can vastly enhance our … Continue reading

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MBA Reflection


It’s been difficult to find time to blog lately, as my full attention has been shifted to my full-time MBA studies at Babson, but I wrote a reflection paper on the MBA experience thus far, and thought I might as … Continue reading

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