Category Archives: Books

What Matters Now


Seth Godin’s new book, “What Matters Now,” is an interesting co-creation by a number of web influentials. Although as you might expect, it is a bit scattered in focus in that it sometimes calls out contradicting views (ie – “Slow … Continue reading

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All Marketers Are Liars


I just finished Seth Godin’s book “All Marketers Are Liars” I gotta say, it wasn’t particularly moving… If you are a newly-minted marketing professional, it is a great starting point… Godin talks about the power of “telling authentic stories that … Continue reading

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