Author Archives: Chris Shakarian, Sr. Digital Strategist

Marketing Strategies vs. Tactics – What’s the Difference?


Over the course of my career, I’ve seen a number of people (marketing folks included), struggle in understanding the difference between “marketing tactics” and “marketing strategies.” For me, the difference goes well beyond the understanding that the strategy is the … Continue reading

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Attract & Advance: 2 Key Roles for Content in your Marketing Strategy


Download my free whitepaper to learn about the 2 key roles that your brand’s content should play in your marketing strategy.   Download Now: Attract & Advance: 2 Key Roles for Content in your Marketing Strategy (PDF)   Introduction: The … Continue reading

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Marketers should study cognitive neuroscience…


Due to advancements in imaging and experimental technologies, cognitive neuroscience is currently undergoing a renaissance in which our understanding of the way the mind works is growing very rapidly on a yearly basis. That same understanding can vastly enhance our … Continue reading

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Monsters, One-Uppers and Recruiting 2.0


In the course of my summer studies at Babson, I have conducted a network analysis of the online recruiting website ecosystem, which essentially entailed the analysis and mapping of the strategic alliances of Monster, Careerbuilder, Indeed, SimplyHired and LinkedIn. You … Continue reading

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9 Things All Great Leaders Do


I just finished listening to an ETL (Entrepreneurial Thought Leaders Seminar) lecture by Bob Sutton of Stanford, wherein he talked about leadership and what characterizes great leaders from average or even bad ones. It echoed a lot of my thinking … Continue reading

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MBA Reflection


It’s been difficult to find time to blog lately, as my full attention has been shifted to my full-time MBA studies at Babson, but I wrote a reflection paper on the MBA experience thus far, and thought I might as … Continue reading

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A World In Flux


Indeed, these are wonderful, scary, beautiful, dark, inspiring and unpredictable times… I urge you to close your eyes, clear your mind, and take a fresh look at what is happening everywhere around you. Evolution has shifted its attention to social behavior, and we are its primary agents of change. Continue reading

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