Attract & Advance: 2 Key Roles for Content in your Marketing Strategy

Download my free whitepaper to learn about the 2 key roles that your brand’s content should play in your marketing strategy.

Whitepaper Cover

 

Download Now: Attract & Advance: 2 Key Roles for Content in your Marketing Strategy (PDF)

 

Introduction:

The same trend that has been happening in advertising over the past several decades has now begun to play out in content marketing: the sheer volume of branded content far exceeds what any prospect can possibly consume in a lifetime. This has created a scarcity in consumer attention, which has forced brands to try to make content that is ever more relevant and engaging to their target audiences.

Turning to content marketing as a primary battleground for their prospect’s attention, CMO’s have started to ask some fundamental questions about their brand’s content strategy, such as:

• How does content tie in with our overall marketing objectives?

• How do we know what types of content we should be producing?

• How should we measure our success?

A good content strategy can answer these and other questions by helping you:

1. Design your brand’s content model

2. Prioritize and set goals at each step of the way

3. Identify business-driven content KPI’s

Download Now: Attract & Advance: 2 Key Roles for Content in your Marketing Strategy (PDF)

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