All Marketers Are Liars

I just finished Seth Godin’s book “All Marketers Are Liars”

All Marketers are Liars

I gotta say, it wasn’t particularly moving… If you are a newly-minted marketing professional, it is a great starting point… Godin talks about the power of “telling authentic stories that speak to a particular audience’s world views…” and about how to select your audience wisely, etc…

For my money, give me “ClueTrain Manifesto” “The Black Swan” and “Wikinomics” any day – even one of these works, take ClueTrain for example, is tremendously more impactful and deep than “Liars.”

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